Editorial Directory

By ana-silva 2026-10-08

Ana Silva on how the European autumn-winter season changes what lingerie should do — warmth without bulk, layering under knitwear, and the festive occasion piece that survives December's calendar.

By ana-silva 2026-04-14

Ana Silva's framework for buying lingerie as a gift — how to find the size discreetly, what categories are safe, what to avoid, and how to make the return easy if the size is wrong anyway.

By ana-silva 2026-02-18

Ana Silva on the shifts in cut, fabric, and construction visible in the 2026 European lingerie collections — the return of the soft-cup, the quiet death of the microfibre, and what small ateliers are prototyping.

By ana-silva 2025-05-12

Ana Silva on hand-washing, drying, storing, and rotating lingerie so that your good pieces last three years rather than eighteen months — the pattern-cutter's guide to garment care.

By ana-silva 2025-03-24

Ana Silva on what actually distinguishes luxury lingerie from expensive lingerie — a survey of the houses, the ateliers, and the small labels whose price tags are earned by cut, not by campaign spend.

By ana-silva 2025-01-30

Ana Silva on the technical signals that separate a €25 bra worth buying from a €25 bra that will be in the bin by month three — a pattern-cutter's field guide to the lower end of the market.

By ana-silva 2024-11-05

Ana Silva walks a first-time lingerie shopper through the decisions that matter — sizing, fabric, cut, retailer — without the marketing theatre that usually turns this into an ordeal.

By ana-silva 2024-09-18

Ana Silva on the quiet architecture of occasion lingerie — the anniversary set that still fits at 3 a.m., the weekend piece that survives a coffee spill, the quiet-night camisole that earns its keep.

By ana-silva 2024-06-11

Ana Silva surveys the European plus-size lingerie retail landscape — where the assortments have finally deepened, where the gaps remain, and what to look for when the size chart stops at 90G.

By ana-silva 2022-04-14

Ana Silva on why lingerie sizing charts lie, how to measure yourself properly, and what to do when brands disagree about what a 75B should feel like.

By james-morrison 2026-06-25

James Morrison on the honest assessment of what The Sex Awards did and did not accomplish across thirteen years — the credit side, the debit side, and what a fair reckoning looks like.

By james-morrison 2026-04-19

James Morrison on how the mainstream press, the trade press, and the wider commentariat covered — or refused to cover — The Sex Awards across thirteen years.

By james-morrison 2026-01-30

James Morrison on the categories, geographies, and communities absent from the founding Sex Awards programme — and what those absences cost the industry.

By james-morrison 2025-08-27

James Morrison on how Sex Awards sponsorship changed as the industry professionalised — from a single hotel-menu logo to a tiered sponsorship deck with due-diligence requirements.

By james-morrison 2025-06-09

James Morrison on where the founding Sex Awards winners sit thirteen years on — who thrived, who folded, and what the pattern says about the sector's maturation.

By james-morrison 2025-02-18

James Morrison on the trajectories that started, or accelerated, in the room at the founding Sex Awards ceremony — without naming any of the people involved.

By james-morrison 2024-09-15

James Morrison on the Sex Awards format arc — from a Zagreb hotel back-room to a hybrid livestream, and what each format shift said about the industry it was serving.

By james-morrison 2024-05-22

James Morrison on whether the founding Sex Awards actually moved markets, brands, or careers — and where the honest evidence sits after a decade.

By james-morrison 2024-03-11

James Morrison on which Sex Awards categories were retired, which were added, and what the shifting taxonomy tells us about a maturing industry.

By james-morrison 2023-10-04

James Morrison on the founding ceremony of The Sex Awards — the Zagreb hotel back-room, the twenty-three winners, the mood in a room that did not yet know it was starting anything.

By marta-kovac 2026-06-11

Marta Kovac on the errors experienced intimate-goods buyers made once and never made again — a distilled catalogue of the mistakes worth learning from someone else's letters.

By marta-kovac 2026-03-02

Marta Kovac on buying intimate goods for yourself — self-knowledge, honesty about preferences, and being your own advocate in a category built around assumptions.

By marta-kovac 2025-05-14

Marta Kovac on how to browse together as a couple, negotiate preferences honestly, and avoid the pressure dynamics that make shared intimate-category shopping go sideways.

By marta-kovac 2025-02-08

Marta Kovac on how to buy intimate goods for someone else without making it weird — a calm framework for a genuinely difficult category of gift.

By marta-kovac 2024-05-11

Marta Kovac on soap chemistry, dedicated toy cleaners, boil-safe versus not — a plain guide to keeping intimate goods properly clean without damaging them.

By marta-kovac 2024-03-22

Marta Kovac on how to store intimate goods properly — heat, humidity, silicone-on-silicone contact, and why the drawer you chose without thinking is probably the wrong one.

By marta-kovac 2024-01-19

Marta Kovac on what to look for in an intimate-goods retailer beyond price — the signals of a serious operation and the ones that should send you elsewhere.

By nina-petrov 2023-10-19

Nina Petrov on the durable changes in adult-retail consumer behaviour since the pandemic — ecommerce acceleration, discretion demand, and the persistence of the shifts three years on.

By marta-kovac 2023-06-04

Marta Kovac on how to think about safety when buying intimate goods for the first time — allergies, materials, red flags, and the questions worth asking before you add anything to a basket.

By marta-kovac 2023-02-15

Marta Kovac on the practical mechanics of discreet ordering — packaging, card statements, delivery timing, shared households, and the small decisions that keep a private purchase private.

By marta-kovac 2022-09-08

Marta Kovac on how to think through a first intimate-goods purchase without panic — a calm, structured framework for readers who have opened a browser tab and closed it three times already.

By tomas-weber 2026-05-30

Tomas Weber proposes an editorial framework for rating adult-category brand transparency — disclosure of ownership, sourcing, testing and pricing, and how the scoring translates into shelf decisions.

By tomas-weber 2026-04-14

Tomas Weber on the distribution networks that keep the adult category running across Serbia, Croatia, Bulgaria and Romania — who consolidates, who represents which brands, and the cross-border complications that shape the shelf.

By tomas-weber 2026-01-27

Tomas Weber on the practical signals a serious buyer uses to assess an adult-category brand — corporate transparency, materials documentation, warranty behaviour, distribution discipline, and after-sales conduct.

By tomas-weber 2025-08-19

Tomas Weber on the wholesaler layer that keeps the European adult category running — Rotterdam, Poznań, Antwerp, and the consolidators whose invoices you never see.

By tomas-weber 2025-05-06

Tomas Weber on how D2C reshaped the adult category from 2020 onward — Instagram-native launches, unit economics, retail counter-moves, and the shakeout that is now underway.

By tomas-weber 2025-02-18

Tomas Weber on the certification landscape for ethical adult brands — B Corp, medical-grade silicone standards, factory audits, Fairtrade adjacencies, and the packaging debate.

By tomas-weber 2024-10-02

Tomas Weber on how the retailer-brand relationship in adult retail actually functions — shelf economics, exclusivity terms, market development funds, and the private-label question.

By tomas-weber 2024-06-24

Tomas Weber on what actually defines luxury in the adult category — margin structure, positioning, materials sourcing, and the retail discipline required to defend a premium tier.

By tomas-weber 2024-03-11

Tomas Weber on adult-adjacent generics in Europe: how wholesalers, parallel importers and pharmacy-adjacent distributors actually build the shelf, and why the honest end of that trade is worth respecting.

By tomas-weber 2022-05-18

Tomas Weber on Ajanta Pharma's public identity, its adult-adjacent product footprint, and how a listed pharma house ends up on shelves next to lubricants and condoms.

By nina-petrov 2026-05-06

Nina Petrov on the recent M&A wave in European adult retail — private equity interest, mid-market consolidation, family-owned exits, and what the deal flow tells us about the category.

By nina-petrov 2026-03-17

Nina Petrov on the ecommerce flows between EU and non-EU Balkan markets — customs, VAT, carrier economics, and the shape of the addressable market for a regional operator.

By nina-petrov 2026-02-24

Nina Petrov on the operational specifics that shape Balkan adult retail — cross-border logistics, three currencies, dual pricing conventions, and the regional D2C model taking shape.

By nina-petrov 2026-01-14

Nina Petrov's 2026 outlook for adult retail — growth rates, channel shifts, category mix, and the M&A pressure now shaping European operators from Barcelona to Bucharest.

By nina-petrov 2025-11-11

Nina Petrov on the EU regulatory files that matter for adult retail — the Digital Services Act, Digital Markets Act, age-verification directives, and the practical operator impact.

By nina-petrov 2025-09-08

Nina Petrov on the practical sustainability agenda in adult retail — silicone recycling, packaging weight, carrier emissions, and what actually shows up in a supplier audit.

By nina-petrov 2025-06-30

Nina Petrov on the growth story in Southeast European adult retail — country-by-country data, category mix, and the operational shape of the region's D2C tier.

By nina-petrov 2025-04-22

Nina Petrov on the online/offline split in European adult retail — channel share, unit economics, and why the two channels are converging rather than competing.

By nina-petrov 2024-12-16

Nina Petrov reviews the technology story in adult retail through 2024 — app-connected devices, payments, personalisation, and where the hype outran the numbers.

By sarah-chen 2026-01-30

USB-C has finally taken over — mostly. What that means for battery life, cable compatibility, and the toys still shipping with obsolete connectors.

By sarah-chen 2025-02-18

How BLE app-controlled toys actually work — pairing protocols, latency, security posture, and which promises the marketing quietly walks back.

By sarah-chen 2024-11-12

What you're really paying for above €150 — motor quality, materials, warranty, and where the luxury tier delivers versus where the markup is pure marketing.

By sarah-chen 2024-06-14

Sarah Chen's tested picks for compact bullet vibrators — motor specs, battery life, noise measurements, and what actually delivers at each price point.

By sarah-chen 2023-09-21

Dual-motor rabbit vibrators — how the two motors are actually wired, what the specs mean, and the ergonomic problem nobody talks about.

By sarah-chen 2023-04-27

What 'whisper quiet' really means in decibels, why some motors are inherently louder, and the toys that survived my apartment-thin-wall test.

By sarah-chen 2022-03-08

A grown-up look at wand massagers — motor architectures, corded vs cordless tradeoffs, head geometry, and the noise floor nobody advertises.

By sarah-chen 2021-11-04

What silicone actually is, why lubricant compatibility matters, and how to make your toys outlast the manufacturer's warranty by a decade.

By sarah-chen 2020-07-19

The truth behind IPX4, IPX7, and IPX8 claims — how manufacturers game the ratings, and how to bench-test whether your toy is really shower-safe.

By sarah-chen 2020-02-11

Sub-€50 toys that actually deliver — how to spot decent build quality at low prices and which corners are safe to cut versus which will bite you.

By elena-markovic 2025-09-22

Long-form guide to adult retail in Podgorica — physical stores, online delivery across Crna Gora, product categories, and buying tips for Montenegro's capital.

By marco-bianchi 2025-06-11

Sofia's adult retail is smaller than its neighbours but professionalising fast. Marco Bianchi on Bulgarian distribution, boutique growth, and the Balkan online tier.

By marco-bianchi 2025-01-22

Budapest's adult retail is caught between regulatory tightening, tourist compression, and a rising online tier. Marco Bianchi on how the trade is adapting.

By marco-bianchi 2024-09-30

Athens' adult retail after the long crisis — Marco Bianchi on Greek trade fundamentals, boutique survival, and where the market goes from here.

By elena-markovic 2024-08-18

The editor's guide to adult retail around Tivat and Porto Montenegro — a yacht-town market with almost no physical retail, and the delivery options that actually work along the bay.

By elena-markovic 2024-05-12

A tourist-focused guide to adult retail in Kotor — why the physical scene is thin, what the cruise crowd should know, and how to buy properly along the Bay of Kotor.

By marco-bianchi 2024-03-12

Marco Bianchi on Milan's adult retail scene — independent boutiques, distributor dynamics, and where the market is heading.

By marco-bianchi 2023-11-08

Warsaw's adult retail has professionalised faster than most Central European capitals. Marco Bianchi on Polish distribution, boutique culture, and the shift in category mix.

By elena-markovic 2023-06-30

Summer-season retail guide to Budva — what to expect from the tourist shops, what actually stays in stock in July and August, and how to buy without the queue.

By marco-bianchi 2023-05-18

Prague's adult retail after the stag-party era — Marco Bianchi on how Czech independents survived the boom, the bust, and the online transition.

By elena-markovic 2023-03-27

A candid editorial guide to adult retail in Skopje — the small physical scene, the buyer culture, and the online options that have quietly filled the gaps in North Macedonia.

By elena-markovic 2022-11-08

Editorial guide to adult retail in Sarajevo — the small physical scene, the reasons behind it, and what buyers in Bosnia and Herzegovina should know about the online alternatives.

By marco-bianchi 2022-09-04

A trade-side look at Vienna's adult retail — from Mariahilfer Straße to the district boutiques — and why Austrian shops still feel different.

By elena-markovic 2022-06-11

Editorial guide to adult retail in Novi Sad — Vojvodina's largest city, its small but stable physical scene, and the online options that most local buyers now default to.

By marco-bianchi 2022-02-14

Bucharest is the largest South-Eastern European adult retail market and one of the most fragmented. Marco Bianchi on Romanian distribution, chain expansion, and the online shift.

By marco-bianchi 2021-06-15

Berlin's adult retail carries an outsized international reputation. Marco Bianchi on the trade fundamentals underneath the myth — and where the market is actually heading.

By elena-markovic 2021-04-18

A working editor's guide to Belgrade's adult retail scene — the shops that have lasted, the ones that closed, and what to do when nothing in town has what you want.

By elena-markovic 2020-10-14

The editorial guide to adult retail in Zagreb — where the older specialists still trade, what the newer scene looks like, and how the Croatian buyer market has shifted online.

By marco-bianchi 2020-08-27

Amsterdam's adult retail is more than the Wallen. Marco Bianchi on the Dutch trade's professional core, the online tier, and what changed after 2020.

By elena-markovic 2020-05-20

A working guide to adult retail in Ljubljana — Slovenia's most quietly sophisticated market, the shops worth visiting, and how the online alternative compares in Central Europe.

By priya-sharma 2025-02-19

Priya Sharma outlines a practical, chemistry-informed baseline routine for sexual wellness — hygiene, product selection, and the daily habits that actually matter.

By priya-sharma 2024-09-05

A pharmacology-informed look at vaginal pH, the microbiome that maintains it, and how everyday choices in products and habits push the number in the wrong direction.

By priya-sharma 2024-04-11

Priya Sharma on the marketing gap between 'natural' branding and what actually keeps mucosal tissue healthy. Certification, chemistry, and the cases where natural is genuinely better.

By priya-sharma 2023-01-30

A pharmacology-informed guide to sensitive-skin lubricants: identifying real triggers, avoiding fashionable-but-irritating ingredients, and reading a label properly.

By priya-sharma 2022-11-27

A practical guide to which lubricants work with which condom materials, why oil breaks latex within minutes, and what the polyisoprene and polyurethane alternatives actually change.

By priya-sharma 2022-03-14

Priya Sharma on what actually matters in a water-based lubricant — osmolality, preservatives, pH, and how to read past the marketing copy on the bottle.

By priya-sharma 2021-09-22

The case for silicone-based lubricants, the compatibility trap most guides ignore, and what dimethicone-cyclomethicone blends actually do on skin.

By priya-sharma 2021-06-04

The pharmacology behind warming, cooling, and tingling lubricants — what actually causes the sensation, who tolerates it, and when the effect crosses from novel to irritating.

By priya-sharma 2020-11-08

Priya Sharma on the sugar problem, artificial sweetener chemistry, and why most flavored lubricants are formulated for the tongue at the expense of everything else.

By priya-sharma 2020-08-16

A close look at hybrid water-and-silicone lubricants — what the blend actually achieves, which toy materials it works with, and where the marketing overstates the case.

By david-kowalski 2025-01-24

David Kowalski walks through the vocabulary of BDSM — the terms you'll actually encounter, what they mean in practice, and the etiquette around using them.

By david-kowalski 2024-02-05

How restricting or altering one sense reshapes the whole experience — David Kowalski on blindfolds, temperature, texture, and building a small sensory kit.

By david-kowalski 2023-11-20

David Kowalski on assembling a first BDSM kit — what actually belongs in it, what to skip, and how to think about progression without pressure.

By david-kowalski 2023-05-16

How to actually find your local BDSM community — the events, the etiquette, the red flags, and what a first munch looks like from the inside.

By david-kowalski 2022-11-11

The pre-scene negotiation, safewords, check-ins and the specific language that makes kink work. David Kowalski on the conversation that matters most.

By david-kowalski 2022-04-14

David Kowalski walks through the material and hardware differences that actually matter when you're shopping for restraints — from wrist cuffs to under-bed systems.

By david-kowalski 2021-09-08

A working guide to impact play — the anatomy of safe strike zones, thud versus sting, and how to pick your first paddle, flogger, or cane without hurting anyone.

By david-kowalski 2021-03-17

The safety practices that separate sustainable kink from accidents waiting to happen. David Kowalski on circulation, positional risk, drugs, and the emergency kit.

By david-kowalski 2020-10-30

Aftercare is not a nice-to-have. David Kowalski on the physiology, the specifics, and the follow-up in the days after an intense scene.

By david-kowalski 2020-06-22

David Kowalski on building convincing roleplay scenarios — costumes worth the money, props worth the storage space, and what to skip entirely.